A Case for Humanizing Your Brand's Internal Marketing Language

A Case for Humanizing Your Brand's Internal Marketing Language

Not much can make a marketer roll her eyes harder than the word “authenticity.” It’s hard to define and even harder to achieve when you’re trying. However, it’s a necessary frustration for businesses who want to connect with their customers, especially since the next generation of consumers consider authenticity “the most important value.” 

As a relationship-oriented marketing agency driven by the principle that “people buy from people,” this is a conversation we have with clients all the time: how do you come across as an authentic company? The answer can be complicated and is always specific to each brand, but I believe a better question to get started is, “How does our marketing mirror our humanity?”

Cody H. Owens,
Content Director

Back to List

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on the website and other media. To find out more about the cookies we use, see our Privacy Policy.