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From 0 to 100: UGC Strategies for CPG Start-up Brands

From 0 to 100: UGC Strategies for CPG Start-up Brands

Starting a Consumer Packaged Goods (CPG) brand is a thrilling adventure into unmarked marketing territory. You need to get the word out and stay relevant, but how do you do that on a shoestring budget? User-generated content (UGC) is your secret weapon, a game-changer for start-ups looking to make a big impact without breaking the bank. Here’s how you can harness the power of UGC to elevate your brand.

What Is User-Generated Content (UGC)? 

UGC is the content created by your audience, such as photos, videos, reviews or social media posts. It’s like having an army of brand ambassadors who genuinely love your products and want to shout it from the rooftops. Think of it as your customers becoming part of your marketing team, sharing their authentic experiences and opinions to promote your brand.

Types of User-Generated Content

Social Media Posts

Content users share on Instagram, X, Facebook, TikTok, YouTube and other social networking platforms

Reviews and Ratings

Honest feedback provided by customers on review sites or on your own website

Blog Comments

Engagement from your audience in the comments section of your blog or other blogging sites

Forums and Communities

Discussions and content shared in online communities and forums relevant to your brand

Podcasts and Audio Reviews

Audio content discussing and reviewing your products or services, shared on platforms like Apple Podcasts, Spotify and SoundCloud 

Benefits of User-Generated Content

In a world filled with picture-perfect ads and carefully crafted social media posts, consumers crave authenticity. UGC is the real and unfiltered content that resonates with people because it comes from people. It’s genuine, relatable, and oh-so powerful. UGC can transform your brand in multiple ways:

  • Building Trust: UGC provides social proof, showing that customers are willing to advocate for your products or services without reward. It’s like a recommendation from a trusted friend.
  • Maximizing Conversions: When potential customers see real people using and loving your offerings, they’re more likely to sign up or make a purchase. It’s the ultimate seal of approval.
  • Showcasing Uniqueness: UGC allows your users to tell your brand's story in their own words, adding a unique flair that sets you apart. When their flair aligns with your brand, there’s magic.
  • Fostering Connections: UGC creates a sense of community as consumers connect over shared experiences and love of your product or service.
  • Optimizing Budgets: UGC eliminates the need for big-budget photo and video shoots and possible licensing fees. Your audience creates top-tier marketing content for you!

Susha Galimova,
Account Manager

This isn't our only blog post to get start-ups and small businesses started on their marketing journey! There are plenty of other marketing insights in our 0 to 100 series to support you as you DIY. And, of course, when you're ready to get support, we'll be here. ;)

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